Expanding on the existing business models; maybe this is all about the terms and conditions that people are able to comprehend:

maybe this whole business model thing is about domination - if megacorporation is not in a dominating position then there is no business model to think about, so there is nothing serious to begin with;

i mean that a position of dominance is a prerequisite for a business relationship - one where the owner of the business can turn the mutual relationship into money.

However this is only speculation, since i don't know enough on the subject of money making.