I like their shirts a lot (much better fit than J-Crew and Banana, much higher quality than H&M), but it's still difficult to justify a $100 shirt from Bonobos when I can get a very similar shirt from Uniqlo for $30.
The pants I can understand, though as someone who primarily wears slim/skinny jeans, I'm not their pants demographic. I'd imagine that there is a large market for properly-fitted pants though, as most stuff from Banana Republic and Jcrew are billowing and terrible.
But overall, I find it hard for frequently-worn shirts and pants to last more than a couple years anyway, between wear+tear and style changes. Paying 200% more for a product that is only slightly nicer (but not 'you will own this for years to come' quality, such as a nice boot) and difficult to buy/return is a hard sell. If someone truly has the money to blow, it's better off going to smaller designer ultra-high-quality (or fashionable) brands.
The pants I can understand, though as someone who primarily wears slim/skinny jeans, I'm not their pants demographic. I'd imagine that there is a large market for properly-fitted pants though, as most stuff from Banana Republic and Jcrew are billowing and terrible.
But overall, I find it hard for frequently-worn shirts and pants to last more than a couple years anyway, between wear+tear and style changes. Paying 200% more for a product that is only slightly nicer (but not 'you will own this for years to come' quality, such as a nice boot) and difficult to buy/return is a hard sell. If someone truly has the money to blow, it's better off going to smaller designer ultra-high-quality (or fashionable) brands.