It's a brand I've never understood at a valuation that seems completely insane. Generic designs that are more expensive (relative to the fast fashion bunch) and more difficult to buy (relative to comparable B&M chains).
Serious question: Does anyone know/is anyone a Bonobos enthusiast? I'm legitimately curious about their demographic, and what appeals to them about Bonobos that doesn't about JCrew/Club Monaco/Zara/Uniqlo/etc.
H&M/Zara have horrible quality compared to Bonobos/Banana Republic. I've bought clothes that barely lasted after one wash similar to the woman's clothes from Forever 21.
Bonobos has better quality, slightly slimmer and more modern fit than Banana Republic. The quality has also been better as far as chinos goes. Also I like Bonobos' attention to detail, the pockets have nice patterns and better buttons. They also fit better in the right places and seem more movable.
As far as their shirts are concerned I can find more flashy or newer type designs/patterns that are still office friendly. Plus most of the button down shirts dont have that huge blousey look at the bottom when I tuck them in. For my body its hard to find shirts with broad shoulders but a small waist.
When Bonobos first came on the scene, it was difficult to find a pair of men's pants with a decent fit at a decent price. I don't consider myself a Bonobos enthusiast, but I can say that putting on a pair of Bonobos pants after years of billowing tent pants was revelatory insofar as a pair of men's pants can be. It is worth noting that I bought these at a heavy clearance discount ($20 to the normal ~$90).
But now, it isn't difficult to find well fitting men's clothes. Since buying that first pair of Bonobos, I've found clothes that fit just as well, for similar quality and much lower prices.
I only wear Bonobos pants. If you have a tall athletic build and do a lot of heavy squats and therefore have a gigantic butt/thighs, they make the one model of pants on earth that fits you off the rack.
Pants from Jcrew/Zara/H&M are definitely more fashionable but they don't come in my length, and if they fit my quads then they billow around my ankles.
Confusingly, Bonobos shirts/sports coats are cut for guys with very slender upper bodies, non-broad shoulders, and do not come in adequately tall sizes, and Jcrew's tall line of shirts fits an athletic build much better.
Most of my pants are from Bonobos because they have easy-to-find 35 36 slim-fits which can be hard to find. Their denim is of decent quality, and they used to have a ton of big sales. I wouldn't go as far as to call myself an 'enthusiast' though.
Serious question: Does anyone know/is anyone a Bonobos enthusiast? I'm legitimately curious about their demographic, and what appeals to them about Bonobos that doesn't about JCrew/Club Monaco/Zara/Uniqlo/etc.