This is a temporary fix. Despite the few conscientious objectors, ad-blockers will be ubiquitous. My best guess:
Big-name websites will show more native adds. Companies will be desperate after losing digital adds, especially with the move to on-demand TV - they'll look to spend more on these.
Other sites will look to survive by direct payment. We'll see more (and possibly higher) paywalls. Donations will become necessary for those who can't get away with paywalls. It will be harder to keep a small operation self-sufficient.
Basically, adds will either still be there (just less obvious) or you'll be paying the difference. This will come at the expense of many small sites.
Big-name websites will show more native adds. Companies will be desperate after losing digital adds, especially with the move to on-demand TV - they'll look to spend more on these.
Other sites will look to survive by direct payment. We'll see more (and possibly higher) paywalls. Donations will become necessary for those who can't get away with paywalls. It will be harder to keep a small operation self-sufficient.
Basically, adds will either still be there (just less obvious) or you'll be paying the difference. This will come at the expense of many small sites.