Well, I understand an organization that sets up a network where content creators get paid incurs some costs. I was curious as to what people think is the appropriate amount of fees they should charge for that service.
Google's costs and fees are irrelevant to the content creator. They want the ad network that writes the biggest check each month, not the one with the lowest operating overhead.
In fact there are many niche ad networks with fees much higher than Google, but they actually pay publishers more because they also charge the advertisers much more.
