Has anyone arrived at an estimate that puts the cost in terms of CPM?
I know that at least in terms of what makes it out to RTB across most of the exchanges, a person like me will account for about 1000 bid requests in a month. Even if we pad that significantly, there's a good chance I'd be paying paying a pretty rich CPM rate.
Given that folks who would likely sign up for this are probably not heavy clickers, my strong hunch is that Google is raking in a pretty fat margin. If an advertiser really wants you, they pay up and you see the ad. In other words, you're probably competing with advertisers to drive up the price of the impression.
I know that at least in terms of what makes it out to RTB across most of the exchanges, a person like me will account for about 1000 bid requests in a month. Even if we pad that significantly, there's a good chance I'd be paying paying a pretty rich CPM rate.
Given that folks who would likely sign up for this are probably not heavy clickers, my strong hunch is that Google is raking in a pretty fat margin. If an advertiser really wants you, they pay up and you see the ad. In other words, you're probably competing with advertisers to drive up the price of the impression.