The problem with this approach is this -- you're still bidding on the ad spot. While this is cool, here are ignored issues:
1. It removes Google ads, which are arguably the least annoying ads.
2. Since it is still ad-spot based revenues, it gives a publisher no real business model switch to stop using ads in the long run. It is pretty agnostic that way, publisher does not care who bid on the ad spot.
3. No way for publisher to go ad-free.
4. Still got all the nasty ad networks, other benefits of ad-blocking like tracking, speed are not gained.
I think this is cool to remove Google's ads, but I would yearn the day where there is a Spotify-like way of opting out of ads altogether for millions of websites. I mean this from publisher side of things. Someone should give them an option to get paid for hits without putting up ads.
The problem with this approach is this -- you're still bidding on the ad spot. While this is cool, here are ignored issues:
1. It removes Google ads, which are arguably the least annoying ads.
2. Since it is still ad-spot based revenues, it gives a publisher no real business model switch to stop using ads in the long run. It is pretty agnostic that way, publisher does not care who bid on the ad spot.
3. No way for publisher to go ad-free.
4. Still got all the nasty ad networks, other benefits of ad-blocking like tracking, speed are not gained.
I think this is cool to remove Google's ads, but I would yearn the day where there is a Spotify-like way of opting out of ads altogether for millions of websites. I mean this from publisher side of things. Someone should give them an option to get paid for hits without putting up ads.
But then again, I don't mind ads that much.