1. Using Frames (now: iFrames, columns, boxes)
2. Gratuitous Use of Bleeding-Edge Technology
3. Scrolling Text, Marquees, and Constantly Running Animations (carousels, autoplay video)
4. Complex URLs
5. Orphan Pages
6. Long Scrolling Pages (for landing pages. For articles, not so much)
7. Lack of Navigation Support (also: mystery-meat navigation, see "hamburger menu" discussions).
8. Non-Standard Link Colors (now: nonstandard any colours. Fad now is fucking with ::selection colours).
9. Outdated Information
10. Overly Long Download Times
Nielsen's returned to that topic many times, see:
"Ten Good Deeds in Web Design": http://www.nngroup.com/articles/ten-good-deeds-in-web-design...
"'Top Ten Mistakes' Revisited Three Years Later" http://www.nngroup.com/articles/top-ten-mistakes-revisited-t...
"113 Design Guidelines for Homepage Usability" (October 31, 2001) http://www.useit.com/articles/113-design-guidelines-homepage...
"The Ten Most Violated Homepage Design Guidelines" (November 10, 2003) http://www.nngroup.com/articles/most-violated-homepage-guide...
Note!especially: 2. Use a liquid layout that lets users adjust the homepage size. Yes, responsive design. In two thousand fucking three.
1. Using Frames (now: iFrames, columns, boxes)
2. Gratuitous Use of Bleeding-Edge Technology
3. Scrolling Text, Marquees, and Constantly Running Animations (carousels, autoplay video)
4. Complex URLs
5. Orphan Pages
6. Long Scrolling Pages (for landing pages. For articles, not so much)
7. Lack of Navigation Support (also: mystery-meat navigation, see "hamburger menu" discussions).
8. Non-Standard Link Colors (now: nonstandard any colours. Fad now is fucking with ::selection colours).
9. Outdated Information
10. Overly Long Download Times
Nielsen's returned to that topic many times, see:
"Ten Good Deeds in Web Design": http://www.nngroup.com/articles/ten-good-deeds-in-web-design...
"'Top Ten Mistakes' Revisited Three Years Later" http://www.nngroup.com/articles/top-ten-mistakes-revisited-t...
"113 Design Guidelines for Homepage Usability" (October 31, 2001) http://www.useit.com/articles/113-design-guidelines-homepage...
"The Ten Most Violated Homepage Design Guidelines" (November 10, 2003) http://www.nngroup.com/articles/most-violated-homepage-guide...
Note!especially: 2. Use a liquid layout that lets users adjust the homepage size. Yes, responsive design. In two thousand fucking three.