Right. I had a moment of severe mistrust develop around all the times I've heard the phrase "neural network" mouthed in a pitched voice after I studied the math and realized it was barely cooler than Taylor series approximation. For a moment stacked Boltzmann machines were going to stay in obscurity, but then they became "deep learning" while also solving real problems. If there is one thing I could contribute to the popular programming lexicon, it would be making sure that the phrase "isomorphic" gets used for something other than javascript.