"There will always be some group of people who want to block ads for personal reasons. But if we do a good job on the advertising side, people won't want to block ads. People will find them actually useful.
"I think there will be a nice equilibrium. If people get too aggressive with ads, then ad blockers will become more popular and companies will get less aggressive with ads. The market will sort itself."
As an Adwords advertiser, I agree. Maybe it's because I am selling a B2B product, but I have no interest in 'aggressive' ads that trick gullible people clicking them (the phrasing from this post last week: http://news.ycombinator.com/item?id=989729)
P.S. The headline seriously distorts Google's argument. Saying that the market will balance itself out as aggressive ads and ad blockers play off each other is not 'ad blockers will save online ads.' In fact, the Google rep doesn't make that statement at all.
"I think there will be a nice equilibrium. If people get too aggressive with ads, then ad blockers will become more popular and companies will get less aggressive with ads. The market will sort itself."
As an Adwords advertiser, I agree. Maybe it's because I am selling a B2B product, but I have no interest in 'aggressive' ads that trick gullible people clicking them (the phrasing from this post last week: http://news.ycombinator.com/item?id=989729)
P.S. The headline seriously distorts Google's argument. Saying that the market will balance itself out as aggressive ads and ad blockers play off each other is not 'ad blockers will save online ads.' In fact, the Google rep doesn't make that statement at all.