I agree. Especially when those "cute" animals have long ceased to have any significant role in their ecosystem due to their reduced numbers. I think conservation efforts should primarily focus on the ecosystem not single species. In fact it is not uncommon for environmentalist organizations to follow this approach, to the apparent detriment of the ability to stir up any interest among the wider public. Biological corridors? Mangrove forests? Too many humans take this as faceless abstract technical entities, even when their face is more often than not also a human face.