Neya - my growth team does more than just sending marketing emails. We are very data-driven and product strategy is also part of our team responsibility. We use machine-learning based classifier for many part of our company funnels
I don't know if it's just me or if I've had a long day, but I can't really understand posts of this kind anymore when they are effectively just buzz words/phrases strung loosely together.
That's the point, he is actively making it difficult for you to understand him. By dropping in words with complex backgrounds, he hopes you (you generally, not you in particular) do not have enough knowledge in those domains to understand how those terms do/do not fit together. This leaves you in a position of having to accept his point as there might be truth in what he is saying - you aren't knowledgeable enough to tell the difference between the correct and incorrect usage of the terms.
Generally, someone who understands the concepts will not use terms strung together like that unless forced. "machine-learning based classifier" with "company funnels" seems a bit suspect in this case, and probably needs a blog post to explain fully, not a simple one line rebuttal as above.
Willix, I haven't downvoted you and I don't know why people have downvoted you either (though I disagree with you).
I know Freelancer.com and the rate at which it has scaled. I know the tremendous growth rate you guys have achieved (kudos!). By no means am I questioning your ability nor your skills. I am just genuinely curious as to why people are so interested in using the term 'Growth Hacker' so much.
And I disagree that, even being data-driven alone is not the apt definition of a real hacker.
Willix - For those of us that aren't aware of freelancer, can you provide some numbers on the kind of growth this team has been able to achieve? Also, it will help to know some top performing growth tactics for you guys...examples as specific as the airbnb one would be great!
