I'm curious to know this as well. It would be cool if they implemented this in the U.S., even if only for the return to dominance of the glass bottle soda.
It interesting in many places in South America glass bottles are the norm, they get sterilized and reused. You see crates of them stacked up outside the kioskos waiting to be picked up. You pay a deposit on the bottle and get a redemption when you return it. This isn't a new development either, its just kind of the way its always been. I am not sure why plastic didn't become as dominant in many of those countries.
I think just a shift in mentality and a bit of legislation. This would actually be a shift back in the United States really. There was a time when milk and soft drinks came in glass bottles as a matter of course. Its actually good for companies bottom lines as well. This from a Coca Cola earning's call:
"Returnable bottles all the rage
You may remember a time when you went to the grocery store and bought returnable glass bottles of Coca-Cola, Sprite, or the mostly forgotten Tab brand. After you finished with the bottles you returned them to the store for a deposit refund. In the United States, the last of the 6.5 ounce returnable bottles were finished during October 2012 at a bottling facility in Minnesota. In Latin America the returnable bottles continue and contribute greatly to Coca-Cola FEMSA's top line growth in every geographic region. In Mexico, returnable packages grew 5%. Affordability and the desire to reduce environmental impact increased consumer appeal. Latin Americans, specifically Mexicans, faced with a shrinking pocketbook remain keen on ways to save money. Coca-Cola FEMSA wants to invest more in returnables to appease consumers' increasingly frugal nature."
I'm of the opinion that beverages actually taste better from bottles, thats part of the magic of the "Mexican Coke"(along with using real sugar as opposed to corn syrup.)
