AdQuick | Venice, CA | Full Time | ONSITE | $80-140k
We've raised $3M+, ex-Instacart/Amazon, building a marketplace to buy and measure outdoor advertising. We were profitable last year are projected to explode in growth 2018. Looking for talented senior engineers to help keep up with demand. Email me if you're interested: fahim@adquick.com
About AdQuick
* Founded by ex-Instacart engineers/marketing
* Raised $3M led by Initialized Capital (Garry Tan & Alexis Ohanian, Reddit co-founder).
* Our customers include great brands such as: Kevin Hart, Peloton, FanDuel, Drake, Lyft & more.
Technical Stack
* Our tech stack is Rails 4, Webpack, React, Postgres, Heroku.
* Looking for 3+ years experience in running production systems, ability to iterate quickly and sense of ownership.
* Strong focus on user experience and putting the customer first.
Technical Challenges
* We have a complex frontend user interface. Users should be able to view 100,000+ markers and transit lines on a map without their browser crawling to a halt. We need to support complex and interesting map visualizations – layering political voting data, Census data, Foursquare data and more.
* We're a search company. AdQuick conducts a search every time the user pans the map. Searching by geography, demographics, AdQuick score and a myriad of other attributes from disparate data sources is computationally expensive. It will be a challenge to scale while keeping search response times and server costs low.
* We're a data science company. We integrate with Google Analytics & AdWords and other data sources to measure impact of physical advertising on online behavior (CTR in a region). ROI data from prior campaigns can help create more effective future campaigns. As our data warehouse grows, crunching this data will be increasingly challenging and more powerful. We'll use machine learning to create better campaigns overtime.
* Our backend systems have to deal with a myriad of inventory CSV, PDF formats, requiring robust and fast file validations, normalization and ingestion systems.
* We scraped Instagram and used image recognition to see if people shared photos of billboards. Turns out, a lot of people Instagram'd Drake's board. Innovative ROI tools are a core part of our offering.
We're building the Amazon of Advertising. Amazon started with books, and we're starting with billboards. But ultimately we want every single marketer in the world to use AdQuick to do marketing & advertising, across many different verticals, and we intend to be the most customer-centric marketing tech company on the planet.
* We've raised $1.3M, led by Garry Tan & Alexis Ohanian (Reddit co-founder).
* We're ex-Instacart, based in Venice, LA and growing very quickly.
* We have repeat buys from Lyft, Instacart, Peloton & more.
Our customers are often spending $200k just on one purchase. For them to build targeted, measurable advertising campaigns, their Chief Marketing Officer has a few options:
1. Hire a team of people to coordinate across ad spend across multiple channels. Billboards, buses, Facebook, Google, Radio, TV, Reddit and the list goes on.
2. Go to an ad agency which charges 10-15%.
3. NEW: Use AdQuick to do all of this better, faster, and cheaper, for just 3.9%.
Right now we just handle the outdoor portion, but you see where this is going :) .
Our Technical Challenges:
1. We have a complex frontend user interface. Users should be able to view 100,000+ markers and transit lines on a map without their browser crawling to a halt. We need to support complex and interesting map visualizations – layering political voting data, Census data, Foursquare data and more.
2. We're a search company. AdQuick conducts a search every time the user pans the map. Searching by geography, demographics, AdQuick score and a myriad of other attributes from disparate data sources is computationally expensive. It will be a challenge to scale while keeping search response times and server costs low.
3. We're a data science company. We integrate with Google Analytics & AdWords and other data sources to measure impact of physical advertising on online behavior (CTR in a region). ROI data from prior campaigns can help create more effective future campaigns. As our data warehouse grows, crunching this data will be increasingly challenging and more powerful. We'll use machine learning to create better campaigns overtime.
4. Our backend systems have to deal with a myriad of inventory CSV, PDF formats, requiring robust and fast file validations, normalization and ingestion systems.
5. We scraped Instagram and used image recognition to see if people shared photos of billboards. Turns out, a lot of people Instagram'd Drake's board. Innovative ROI tools are a core part of our offering.
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If you're interested, let's chat! My email is fahim@adquick.com
We work with sales people daily and getting their inventory to our customers. They love that we are bringing them new business. As for brand guidelines, we're in constant communication so this isn't much of an issue.
> They love that we are bringing them new business
If that's true that's great but it's the opposite experience of what I've experienced with large media companies. They pretty jealously guard their inventory and hate the idea of transparent pricing. That's great if you haven't experienced it yet, but I suspect you will at some point. Best of luck to you regardless. I'm rooting for you.
So my buddy and I have had this idea for years, but have consistently hit roadblocks for an adwords-like product with billboards. To my knowledge, outside of Lamar, every major player in the outdoor advertising space doesn't even have the technology in place to allow for a more granular pricing model (i.e. ads by the hour). And when talking with them, they were not keen on allowing such a thing to exist even when we tell them we'd fill their entire inventory. Maybe you've had a different experience? If so, I'd like to chat with you.
As for AdQuick (and Fliphound for that matter), it seems like you're just another middleman. There is no bidding. Am I missing something?
This is great, I've been thinking about this idea for years (as an outsider) and I just love that you've brought the challenges to this idea front and center.
AdQuick | https://adquick.com | Los Angeles (Venice) | Full-time | ONSITE | WILL RELOCATE
We're building a self-service platform to buy outdoor advertising (billboards, transit). Just as Amazon started with books, we're starting with billboards. Ultimately we want every marketer to use AdQuick to advertise across many different verticals (billboards, buses, Google, Reddit, ESPN, etc).
We're funded by Initialized Capital (Garry Tan & Alexis Ohanian's fund). Our customers include Lyft, Instacart, Peloton and more. Customers spend $200K+. We're a team of 7 and were profitable last month. Founders (including I) are ex-Instacart, half of which are technical. We're growing very quickly. Jump on board!
Our stack is Rails, React, Postgres on Heroku. Lots of challenges scaling frontend map interface, backend ROI data calc, and more. We use image recognition to find social posts of billboards. Building an e-commerce platform to buy advertising is a challenge on it's own.
My email is fahim@adquick.com. Shoot me a message to learn more.
AdQuick | Venice, CA | Full Stack Developer | Full Time | On Site
We're an outdoor advertising startup (think billboards, transit ads, etc) bringing an archaic industry to the present. You probably forgot this industry exists - but it's $40B globally still sending PDFs and paper checks. We count Lyft, Instacart, Drake & more as customers.
We raised $1.1M in seed led by Initialized Capital (Garry Tan & co.) back in April and with a team of 7, September was our first profitable month. If you're interested in joining the next rocketship, shoot me an email: fahim@adquick.com
PS We are a Rails/React shop with ex-Instacart founders.
People seem to forget that you can "price the round" without selling priced shares and incurring all the associated headache/expense if you just treat your convertible note like the warrant that it is and have it convert at a predetermined price. I've done it several times myself.
When you do a priced round, you have to go in and change many aspects of a company's legal structure. For example, the documents drafted in a priced round may include amendments to the charter, a voting agreement, a stock purchase agreement, a right of first refusal agreement, a shareholder agreement. Drafting the legal docs for a convertible note or SAFE is less intensive and time consuming.
Amendments, right of refusal, etc do not happen in SAFE rounds. Why do we assume they should happen in a priced round? Seems like all these documents have been generally standardized so the cost should be the same barring investors asking for extra rights in a Series A.
A couple other things: the level of due diligence is typically higher in a priced round, which eats up lawyer time. Also it's customary (for reasons no one can clearly articulate) that the investor(s) legal fees are paid by the startup in addition to its own.
