For those interested in how an ecommerce site stacks up with traffic spikes, Shopify did a great job, the weak link was paypal. We had a good number of (potential) customers email to us to say that paypal locked up during payment, we were taking several orders a minute for a while there but still annoying that some were dropped.
One of our mailing lists also grew by 1200 names in 3 hours and Mail Chimp coped fine.
700 people on the site at one time? Or 700 for the day? 700 at the same time is incredible (to me)! You must have been nervous about your server. When we hit 250 we panicked we would go down!
Awesome thanks, I'll check that out. It seems like the hardest thing in the world to get people to come to your site. I keep reading about people who have 1000s upon 1000s who are coming to their site and I just don't get how they've done it! Perseverance and a little luck I guess.
Thanks for the feedback. We normally go for a topic (event, person etc) on a particular day - a topic that has relevance to that day. I then select appropriate quotes for that topic and the quotes are determined by which ones are most popular on GoodReads. Will review them though, thanks.