There's some truth to that, but Netflix, YouTube, etc seem to be OK with both ad-supported and paid ad-free versions, so I think the logic you described does not always dominate the considerations.
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Pretty sure it's Apple building it, and they're using JAX in-house so I imagine it will get better over time. Though they do love to drop support for old things so maybe M1 will never work again...
I think they’re likely using MLX in house now, no? (Probably not everyone, ofc - but seems likely that many will just use the native array framework designed explicitly for MX chips)
* The new CEO changing the strategy this much means he thinks previous leadership was wrong.
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