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Every time I see such a list on the internet, I ask myself "So, now, which of those basic plots is 'Master and Margarita'?", which leads to a conclusion that these lists bear a negligible amount of cognitive value.


"Master and Margarita" seem to follow the BBC post's Oedipus storyline: Fall (rejection of the Master's novel, his desperation, separation from Margarita and internment into a psychiatric hospital), Rise (Margarita's offer from Satan brings her power over the elements, the Master finally gets out of prison and the couple gets back together) & Fall again when they are poisoned and die in disgrace both from Satan and God.


Following this typology: Man in the hole? The "Master and Margarita" isn't that complex with respect to its basic plot. The plot doesn't tell you much about the story though.


Shall I point you towards some keywords: ghost ads, conversion lift, brand lift studies.

But what does it have to do with the ad fraud?


I dont think its surprising, that people are involved in scams when it comes to advertisement.

We know possible targets try to scam the system, this article shows so. We know, that certain parts of advertisements are trying to sell stuff to people they dont need. As naive as it sounds, most advertisement isnt there to inform us of stuff we dont know of and would want to buy if we knew. And if you pay people to make other people act against their own interests, it is not unreasonable, that they would do the same to the people hiring them. And not just the same, but alot more. I think its only reasonable to assume, that professional scammers would not just try to scam the people, they are payed to scam, but also the people who pay them in the first place, who offer a much larger payout.

Why wouldnt advertising agencies not put alot more effort in convincing potential customers of their own, that they need their advertisement, then trying to influence the potential customers of their customers on the abstract level of brand awareness.

If brand awareness is not a matter of ROI but bullshit and just a matter of triggering interpersonal marketing mechanisms. "Your competition is spending this amount on brand awareness" and all the other true and tested mechanisms. Marketing your advertisement services to companies for brand awareness sounds like just another sales gig. And one where the methods are true and tested. Be it selling used cars or selling you your appearal as your image or selling the concept of creating a brand throguh digital ads.

Lobbying works for a reason in politics. My question was, if there is a reason to not assume the same for online banner marketing for brand awareness.

Thank you for your keywords, i will look them up.


Say, how are things with adaptations of "The Master and Margarita" into other media? There was some Hollywood movie undergoing, or wasn't it? Pretty sure I didn't mistake it with the Fantastic Beasts franchise...

I myself gonna humblebrag, one of my mods for Skyrim is named "Never Talk To NPCs" after the first chapter of the book. Of course it's only rehashing a few selected tropes, not an adaptation in the strict sense.

So is "The Master and Margarita" really for people who feel low in their lifes? My activity once led me to reading a thread on 4chan about "The Master and Margarita", where the OP-anon insisted there's no point in a book where there is magic and "the protaganist [i.e., Woland] can do everything". Not sure if it was genuine trolling or some poor soul forced to read in for a class assignment, but there's a grain of good question in that observation.

SPOILER if Woland frees the Master only after Margarita wished to free other person, maybe Woland wasn't in power to free the Master without that happening? we'll never know in the book, but I shall imply that the whole thing was set up precisely for that accomplishment END SPOILER.


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