Hi Pete, I'm the author and defining the market straight away is a way for both customers and/or investors to empathise as early as possible.Of course you can leave that part out if you feel it's superfluous.

I'm glad you feel the footer does a better job of describing the product, that was written after this blog post :-)

Choosing pricing plans was something we went back and forth with for a while. In the end we took a look at our prospective customer groups (agencies of varying sizes and freelancers).

Thanks for the feedback though it's something we'll definitely consider maybe just 2 plans a 'Freelancer' and 'Team'.

Nice site, with Draft we wanted to focus more on organising the feedback on our designs as well as the annotation of our designs.

The projects limit are the total you can have under your plan, your allowance isn't incremented monthly. So in your example if you require a third project you would have to either upgrade or delete a project.

what is your lifestyle business?

Trading and app-work.

haha brilliant, what Yahoo needs is to buy more services that aren't even approaching break even. As brilliant as these companies might be at product as a public company Yahoo needs to make profit not promises ;-)

No I found it very useful, i've lost a significant amount of weight and feel a lot better.

I do wonder why HN readers seem to dislike Tim's books so much.

It's not so much his books, it's him. On the surface he's the ideal HN idol; A/B tests and measures everything, scientific approach to life. But on the flipside he is wildly successful and has intimate relations with members of the opposite sex. Who wouldn't hate him? ;)

Adam Lisagor (@lonelysandwich) - http://twitter.com/#!/lonelysandwich/status/2305705896208384...

We're about to ship our site and this couldn't have come at a better time, very poignant post.

There's still a part of me that wants to wait for feature X before going live but I've started to realise this is just fear. Fear that it won't get the response we'd like but that's all it is, fear.

We're going to ship the product we've got and if it doesn't take then we'll keep doing what we love and iterating.

Use what makes you happy, building a startup will be have many more pressing questions than the choice of language. Trying to make sure you use a 'cool' technology is probably not going to worth the time.

Good luck.