We have Mandrill implemented in a lot of past projects and can't easily switch now. We'll get the mandatory MC account there, while screaming F U to them.
What we can and will do is dissuade all future clients from using Mailchimp.
This is my partner in a nutshell. Some of the scenes are a little over the top (bowling example) but it makes the point.
I had the same impression with digital cameras, seeing visitors to my local botanic gardens wonder through and look at everything through a small lcd screen on the back of their camera, they weren't really seeing what's there or experiencing it, they were just trying to frame a picture so they couldn't see the subtleness and feel the peace that's at this place.
You see it all the time at concerts too. I'm guilty of it myself.
Because it's new in the scheme of things, we will continue to fumble around, some abstaining completely, others totally absorbed and addicted until we find a way to balance and new social norms are set, when it's not the 'done thing' to just stare at your phone endlessly while with friends etc
Funny thing about memory. You walk around you look at things. You experience them. And two or three months later it's nearly all gone. Two years later you remember only things you took picture of plus maybe one or two things that was strong experience (like spilling coffee over some guy).
People record to actually have any persistent memories of the event. Worn cameras will make this easy on you. People don't hold cameras to hold cameras. They do it just because so far it's the only way.
