- see which features their customers most often complain about
- automatically detect people having issues with their product, that are being ignored
- detect unethical (or illegal) behavior by competitors
If you don't want to go through the registration process (there's a 14-day free trial), we've got lots of product screenshots and scenarios posted on Twitter: http://twitter.com/iTrendHQ
Would love your feedback on the website, features, pricing.
As "web stats" - sure. GA is a great alternative to parsing your own server logs, which doesn't make sense to SMB.
But ROI? GA will tell you absolutely nothing about why nobody cares about your product or service, or why your competitor X is succeeding while you are not.
You will get what you pay for, simple click statistics, but don't expect any business insights on ROI.
Problem is (not really a problem, but a fact of life) most of today's interactions that are pertinent to your product's success (and the ROI) are taking place outside of your properties that are trackable by GA (e.g. website).
If you look at apps like Meerkat, their meteoric rise can be attributed almost entirely to a handful of influential VC/celebrity figures, who loved the app, started using it, and actively promoting it. Product Hunt may have played a role in the beginning (those referrers would show up in GA of course).
GA is great at tweaking your conversion rates through the funnel, but as far as magic is concerned (what makes something explode), GA is helpless.
Founder here, happy to answer any questions you might have. This is the tool I used to discover a massive twitter spam issue in a bot-related discussion a couple of wks ago.
So, would you all like to see an example of some really sophisticated ongoing twitter spam, that normally stays undetected?
On the one hand, it's our competitor (so I understand my motives could be questioned). On the other hand, I feel companies that employ these practices (and VC firms that support them) should be called out.
We built a product for researching competition. Part of its core functionality is monitoring Twitter activity related to a given company and determining where their popularity is coming from, and who is influencing it.
Naturally, we’re testing the product by monitoring other companies in the Competitive Intelligence space, so we know what we’re up against. The list of companies we added was determined by questions we’d been asked by prospects, “how does iTrend compare against X in terms of Competitive Intelligence?”.
One company, Owler, immediately stood out due to some very unusual patterns. All of their top promoters appear to be their own accounts. Each account is going through companies' Twitter handles alphabetically, sending them a message based on what appears to be a series of predetermined templates.
Details with screenshots, if anyone is interested:
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