That works after a car wreck, but if they get cancer they're going to die. A hospital is only required to get them stable enough to discharge, not treat long-term conditions without any prospect of payment.
It's not bigoted, just wrong. Requires a familiarity with US law to know why it's wrong, though. There are some ideas and beliefs that are more common in the US than in other places, just as there are particular ideas and beliefs everywhere that are more common there than other places. Don't lower the bar on bigotry.
I disagree--a bankruptcy should be avoided at all costs as it will leave you in a financial world-of-hurt for a long time. The sad thing is, given the state of health insurance in the US, bankruptcy is on the table and that just sucks.
But I'd rather pay high premiums than risk a bankruptcy.
We're looking for a programmer with experience in RFID to integrate the data collected by various UHF RFID hardware readers into a user interface on the iPad. Knowledge of RFID is obviously a huge bonus.
This job is not just for someone looking to follow precise instructions on code requirements - we're looking for someone to consult with us and guide us through the most efficient path to the goal of the product, as well as executing the development.
Our company is an innovative start-up with plenty of traction. We're revolutionizing inventory management for the jewelry industry, where a single lost product, smaller than your pinky nail, can costs thousands and thousands of dollars.
To the right candidate this project is the first of many. We would like to grow with a skilled outside contractor for many of our upcoming projects.
www.tractechsystems.com for more info
Email kevin.barry@tractechsystems.com
Like you said the "new and best selling" is just the popular breakdown for each category. Though there isn't one for "All Departments". We'll work on that:)
Note: I am not a developer. My experience is in e-commerce marketing and my degree (est. May 2013) is in Statistics.
I've loved the field of human persuasion for years, and I think I can add something that I have written in the past to this conversation. I essentially made a list of marketing "truths", based on my research and experience, and have tested it against others. What remains of the list is what no one has been able to refute, so I think it's decently close to a list of universal irrefutable "rules of marketing."
The Truths of Marketing
1) Ethos (your perceived character) is the most important.
2) People make judgments by comparison/anchoring.
3) People process information best from stories.
4) People are foremost interested in things that affect them.
5) Breaking patterns gets attention.
6) People look to other people's decisions when making decisions.
7) People will believe things more easily that fit their pre-existent mindset. The converse is also true.
8) People handle one idea at a time best.
9) People want more choices, but are happier with fewer.
10) People decide first, then rationalize - If people are stuck with something, they will like it more over time.
11) Experience is memory, the last part of the experience is weighted heavily.
* Keep in mind that this should not necessarily be used a checklist; see what the director of a large creative agency says on the subject:
"I think that in broad strokes these truisms are accurate, but they aren't really how I personally get to the bottom of the marketing equation when working on a brand.
Of them, I think 1 and 4 are probably the closest, but I think the biggest problem is the same problem you find in how any analysis of consumers, or what is usually called "consumer behavior" is used -- it is, by definition, one step removed from what you're trying to analyze, yet it's treated like the consumers themselves.
Because consumers are often perceived as black boxes to marketers, there's a temptation to analyze their behavior and then market to that analysis instead of to them. Maybe this is because I'm on the creative side, but for me the most useful role of research is to inform and guide what is a form of for our consumer. To not just analyze what drives them, but to genuinely it yourself.
Reading research about twelve-year-old girls' purchase decisions and focus group transcripts is not the same thing as thinking like one. I have a client in that market, and I read everything when I'm working on something -- research, web sites, fan magazines, television -- but none of it is a substitute for sitting in a dark room and genuinely trying to imagine the trials of what it must be like to actually be a twelve-year-old girl from a first person perspective.
It sounds absurd, but that's how you come up with great ideas -- to do your best to become a twelve-year-old girl, and then develop things that you would enjoy.
So I think truisms like yours are useful as long as they remain a means to an end, and not, as they so often do, a checklist, or worse, the end itself."
Amazing summary. I've bookmarked this comment. Thank you. It would be great if you'd elaborate on each one in a post with one story that may have led you to realize this - to make it more memorable.
Heck this could probably be a textbook but a short post would get the most eyeballs. And when you post it, i'd like to be the first to know.
It's [almost] like a checklist when working on any marketing project to get inspiration from and make sure you're doing a complete job.
Thank you. I intend to make and have sketched out a simple website that shows the list, but each item links to a separate page with sources, and also allows for comments. Alas for a lack of spare time!
Yes! I am working on a Shopify plugin right now actually - can you email me at danielle@refer.ly so I can hear what you'd like me to make sure to include?
I have no current use for it so I can't help you, but I know if I was to make an e-commerce site, I would use Shopify. Your offering looks very useful, so I asked for future reference :)
Interesting! I made my own guide a while back for my friends, with great success.
1a) Make a "brand" with your middle name
Google your first and last name. If you’re like most people on earth, you’re one of many with your particular combination. So how can you rank higher?
Never fight a battle you don’t have to. Pick a middle name, real or imaginary. Google your new full name.
Example: My name is Kevin Barry. The Google result is completely owned by Wikipedia and other impossible to compete against sites.
My full name is Kevin William Lord Barry. I think Lord sounds cool, so I’ll make Kevin Lord Barry my “official” online name. It’s much easier to rank for and even helps with personal branding.
1b) Consistency!
Put your new name on top of your resume for consistency.
2) Edit/Create Your Facebook
Take your new name. If your Facebook looks professional, change your Facebook name to your new name. If not, make sure your Facebook doesn’t use your new full name.
3) Edit/Create Your LinkedIn
Take five minutes to create a LinkedIn account with your new name. Put all of your resume information on it neatly. LinkedIn will rank well for your new name, and you can brag as much as you want on it without looking pompous.
4) Make Yourself Look Good on Amazon
Make an account on Amazon, using your new branded name. Pick a couple of books in your industry with good ratings. Read the summaries (read the book, preferably, but I won’t judge if you don’t). Leave a review of the books that makes you look good: show that you know industry terms, talk about your experience, etc.
Each review you leave will go to your Google front page and make you look smarter. This only works if you know enough about your industry to sound smart, of course. You can also do this for textbooks, or fiction that you like if you want to sound interesting.
5) Make Accounts on Web 2.0 Websites
Take five minutes to make an account on sites that allow descriptive profiles with your full name Quora, Yahoo Answers, DisQus, Meetup, or anywhere else you want. Feel free to participate in these communities to help even more, although it’s not necessary.
6) Strut Your Stuff!
Here’s where you can have fun and really seem impressive. Go to Weebly.com and make a free website, called “yourfullname.weebly.com”. Set the page title to “Your Full Name Online” and the page description to “Your Full Name’s Online Website”. Write a paragraph about yourself on one page, and a page with links to your linkedin, Facebook, or anywhere else you want to show people. Go nuts and add anything else you want that might make you seem interesting.
Voila!
This has worked well for me personally. My dad and I have the same name, and I share a fairly common name for Dutch people. My name is Bert Regeer, but I always go by Bert JW Regeer. In conversation I am still Bert, but everywhere else I am Bert JW. This solves a lot of problems.
People no longer get me confused with my dad or some guy working for Shell, when I sign up for mail or anything along those lines it has my middle initials in the first name field (unless they have a special field for middle initials) and I don't have issues with my dad and I sharing a name (If we travel together, sometimes the airline will cancel the ticket because they believe it is a double booking ... makes it really fun when we both go to check-in).
Best of all, I now rank really high for Bert JW Regeer. As in, almost everything on the first through third page are exclusively me (may change depending on location) on Google. That makes it fairly easy to find me.
This is a really good idea (we encourage users to do it). If you have too common a name, use a middle initial. The trick is, you need to use that name in prof. setting (biz card, resume, etc) otherwise people will still Google the other name, and they won't find you
Since "billpatrianakos" asked me a question that is related (and it seems his comment is [dead]), let me clarify and state that "JW" is actually my middle initials.
