Hi there! CTO of Labsmore here. We would love to chat with people involved at lab automation / digital microscopy to learn more about what we could do to help their workflows. Currently we are focusing on electronics / semiconductor but are exploring bio / life sciences given we've seen significant interest there.
Its also the first time we've started a company like this and are constantly exploring ways to validate PMF, iterate faster, and improve sales / marketing. Please reach out if you'd be interested to chat about the business side, grab coffee in silicon valley, etc.
Hi there! CTO of Labsmore here. Pricing is hard :) There is a lot that goes into the final price, especially once the other components, calibration, and overhead is factored in. Its our first time selling a product like this and would love input from others on how they arrive at sticker prices and PMF for commercial products.
We have! And a few larger group buys / enterprise customers in the pipeline. We started out selling more expensive Mitutoyo systems (quality but expensive Japanese optics) and sold a few of those. But feedback from customers was that if we could do 80% of what that system does and get it on a credit card it would be very interesting to them (greatly simplifies purchasing flow). But at the same time distributors don't want to carry them because they loose margin over selling $30-200k comps which means we need to adapt more of a "DTC" approach than we were originally planning. So working on upping our sales / marketing game.
In my experience, for products that aren't medical devices, fighter jets, etc. The rule of thumb is 30-40%. 30-40% of the final cost to the customer is what you should be shooting to have your COGS leaving your factory.
Thanks! Yeah that's roughly inline with our calculations / how we priced things.
If we want to get the final price lower we need to switch to more basic components or tighter integration with suppliers. But we've been avoiding that under our premise having a system that can be purchased with a company credit card (say 5k or 10k limit) is the main requirement. Would love more feedback on how important that is for people's purchasing decisions. And even then if we lowered the cost of the chassis we might instead use that to improve the optics/camera following the "credit card purchase" philosophy.
I've been collecting a bunch of counterfeit chips to hopefully do a write up on at some point. If you are ok they might sit for a while, I'd love to collect them for that project! Feel free to email me JohnDMcMaster at gmail.com
Yeah I do this as part of my consulting work. Typical applications are failure analysis, security research, or re-manufacturing obsolete electronics. Note however these tend to be larger projects and more than a quick die photo. Although I do (did?) smaller die photo commissions if someone is ok with the data being public.
I agree with this. I often get asked to decap + image chips commercially and its not usually worth it unless its a value add / loss leader as part of a larger project.
Looking to curate a collection of chips that are security focused, especially those with hardware security features (ex: tamper mesh). If you have suggestions for chips that are missing from this list that I can get my hands on please let me know! Send me a link where I can purchase them or happy to take (anonymous?) donations. Hope you enjoy!
Its also the first time we've started a company like this and are constantly exploring ways to validate PMF, iterate faster, and improve sales / marketing. Please reach out if you'd be interested to chat about the business side, grab coffee in silicon valley, etc.