It is interesting, but certainly not finished software.

It's just a flag, should be SFW. Edit: Oh and a goofy poster. Nothing crazy.

Didn't mean that to be negative.

Did you read it? The results = an unfinished mockup. A majority of this process is used to help teach design thinking, so companies can make the right design/usability decisions on their own.

Would be interesting to see what companies (if any) wouldn't want this sort of service. Guessing later stage startups could push back.

Probably startups that don't want to outsource their design and user experience to a giant corporation that genuinely does not care about their users on an individual basis.

The idea-refining sounds invaluable, it really seems unfair to burden that with outsourced ui/ux.

Want to be clear, though, that Google Ventures tries to keep pretty separate from Google. Also, the better GV's portfolio companies do, the better GV does. My impression is that the design team actually cares.

FYI: Dwolla says it will allow winners to accept their awards in the following formats: alive, meat, or cash equivalent.

They told me they're "a sucker for juxtaposing Iowa rural stereotypes with modern day technology."