It could better be written as "Effective CPM". Also, the completion % is an assumption. If I take 10% completion rate, it is still higher than AdSense CPM rates and at par with other food blogging ad networks. For providing an ad free experience, it still seems worthwhile.
> If I take 10% completion rate, it is still higher than AdSense CPM rates and at par with other food blogging ad networks. For providing an ad free experience, it still seems worthwhile.
This is the much more interesting bit. It would still be super interesting to follow through and find out what the actual completion rate was.
We are approaching the experiment with a philosophy of no ads. As the platform evolves, we could test incentive ad wall kind of solution on some other bench of recipes. Thanks for sharing the idea.
We are trying to avoid "loading a wallet" concept. It adds whole lot of other complexities. This microtransaction is clean. No future committments. Now only if payment gateways made it viable.
You could try the reverse and float visitors credit. Once they're 5$ in the hole they can't view images anymore until they pay off the balance or something similar. Of course you'd have to find a way to make it so users can't just create a new account after they hit the 5$ limit (possibly by requiring a credit card and deduplicating by that?). Digital Ocean uses a similar model where they automatically bill your credit card once a month for accrued charges.
Are there any examples of that being used successfully? My guess would be that people will just create new accounts. This might be the perfect place to test that model, though. The content is already free, you don't have to worry about losing royalties that people don't pay for if the test fails. There might need to be a strong emphasis for having an account (being able to customize or save recipes without losing data from creating a new account).
I like this idea. You could present it as $5 of free recipes. It's like a try before you buy, or how casinos send people $100 free gambling credits. Yeah, some people will abuse it, but it's worth a try.
Yes Josh, we could do that. That's a cool suggestion. In my observation, it is a low chance that a visitor will repeat the transaction on some other recipe. Most visitors come via Google Search and may not return ever again.
Yes, it limited the participation to one time. We don't show "locked" images, after doing unlocking. Most visitors are expected to be one-time visitors, finding the recipe via Google Search. Even if they re-visit, IMHO, it is measured risk to take in order to get actionable data for taking further decisions on shaping this feature.
