I work at RJMetrics, thanks for the feedback. While we specialize in e-commerce, we have many clients that are outside of that industry. As robertjmoore demoed in the post, we can take almost any data you can throw at us, and help you find actionable insights in easy to understand charts.

I'm going through a similar process, and reading your experiences is encouraging. Keep it up!

It seems like a long road! The Ruby part I find manageable, but the Rails part really feels like a lot to get your head around.

Good luck to you!

Great insight. I love the "outsiders" view on programming you take. Finding out that the learning curve isn't that great is encouraging.