I dont know if i agree (im on the fence), but he did mebtiob spammy click bait titles.
There would be a hell of ablot less of those if there were no ad revenue(as ads are loaded when you enter they authors dobt care if you read those spammy articles, just load the damn page).
I would like to velieve this is true, but im not sure it would be(in the case of getting well written articles without ads).
I would pay Google to use search, if it came to this, because I find immense and irreplaceable value in Google Search that no other company seems to be able to replicate.
But paying anyone to not see ads on websites? That's absurd. I'll use adblocking while I can, and when/if those websites find a way to reliably block adblocking-using visitors, I'll just stop visiting.
These ads wouldn't exist in the first place if it wasn't for Google.