A recipe app you will actually want to use. No bloat, no ads, very minimalistic but everything works well and bugs gets fixed.

Why? Because most recipe apps and websites are frankly painful to use. I am trying to create the absolute best cooking/recipe experience possible. Something that just works.

A recipe app I built primarily for me and my wife, but realized along the way that others might find it useful too. Tried to make the whole cooking experience as smooth at possible. The recipes are made for the app, and the app is made for the recipes. Tight integration which enables some really cool features. Currently working on algorithmic optimization of recipes based on how fast you work and how many things you can do in parallel. User configurable. This makes it possible to either do very beginner friendly one thing at a time, or speedrun recipes and do multiple tasks at the same time for more skilled people.

First launch will be in 2026 in Swedish. Later in 2026 English launch planned, and then based on demand other languages.

There are 2 kinds of companies: 1. The greedy kind that always want more. They see extracting money out of their customers as their sole purpose. 2. The kind that want to build good stuff and help people.

A lot of companies start out as nr 2, but with time and growth, greedy people have a tendency to climb the ladder and turn the nr 2 companies into nr 1 unless the original team knows about this and resist such change. This also means that the founders must be okay living their whole life without owning a Bugatti. VC companies make it hard to stay as nr 2, because even if you are good, if you make a deal with a VC firm that wants to 100x their investment through you, then you have already let the greedy devil through the front door.

A nr 1 company will over time turn into a parasite. Once they extract more value than they give, it is a downward spiral of destruction on the way down. A big part of the US tech economy (as seen from Europe) have "evolved" into parasites. They say they fuel the economy. What they actually mean is that they cause a lot of money to flow around. A parasite that suck a lot of blood will also make a lot of blood flow, so it is not a good measurement of health.

The good news are that parasites die eventually. A lot of people (especially outside US) are very much aware about how toxic american companies have become. In Europe there is right now a whole sector growing rapidly that is doing "X but European" and it looks very promising. This is not only a Europe thing, the same is happening in Asia, but European laws and culture have accelerated it.

What this means is that you will see a lot of destruction and downfall as these giant parasites have to die or kill their hosts. Don't be the host. Don't rely on them. Don't do business with them. Don't work for them. Avoid them like the plague, and don't stand in their way when they fall. They will cause collateral damage, regulators should have stepped in a long time ago, but greed prevented that. These companies are already leaving big billion dollar holes in the market. They can't win those markets back, because in business trust is everything and they have lost trust from these markets. As they continue falling, they need to continue sucking out more blood of their remaining hosts which will further erode trust and create new bigger markets looking for a non toxic alternative. Be that alternative. It has never been easier. The future is bright if you want to.

Random info: "money is the root of all evil" is false. It is actually "the love of money is the root of all kinds of evil". If you dig into the original bible texts, it is clear that it is not talking about money as being evil. It is talking about a spirit (mentality) that in English would be more accurately translated as "greed". It is very clear that greed causes destruction and suffering on all levels. From companies managing to erode the middle class to Putin wanting more land. There are companies that steal (legal with greedy corrupt leaders) water only to sell it back to the local population. Why? Greed. It caused Boeing planes to fall from the sky, it caused the 2008 crash and it will cause the AI crash. No matter how much they eat, they remain hungry without limits. This is what greed does. Greed weaponizes good companies with good ideas and turn it into a money sucking machine with no limits. If you want to resist this, you have to start with yourself. Everything starts with one person. Be that person.

https://kastanj.ch/

I think it is insane how much time people collectively spend on feeding themselves. It should be much simpler. Currently your options are something like this:

Option 1: Buy a cooking machine that can do some kinds of food quite well. Will be expensive, can't cook all types of food but works okay according to my colleagues that use them.

Option 2: Learn how to cook 5 recipes well. You will gain speed over time, but you will eat the same 5 things over and over for the rest of your life. This was my personal solution to this problem. This worked great until I met my wife. I am someone that can eat the exact same meal, everyday for months (yes I have done that) and not get tired of it. My wife is not this kind of person. Therefore option 2 stopped being an option after getting married.

Option 3: Learn how to cook for real. This will take a lot of time, failed meals, frustrations etc. But over time you can save good money because you learn how things work from the ground up. You will also gain speed over time, however you constantly need to learn new things, otherwise you will be back at option 2 but with the 20 meals you memorized. Consider this a lifestyle to do well.

Option 4: Only eating pre-made meals. Very expensive. Not good for long term health.

Option 5: Kastanj. An app that helps you cook good food without having to learn everything. If you just know how to hold a knife and what a pan is, then you have sufficient knowledge. The app will guide you through everything step-by-step with pictures. It is as fool-proof as cooking can get. Beta launch is planned in 2026.

The core ideas behind the app: - Instructions need to be idiot proof so younger me could understand them. - All instructions needs pictures, because "cut the carrot into (fancy word)" meant nothing to me. - I am the "robot". The app tells me what to do. I should not have to think and understand. Just following along needs to be enough to succeed. - Better to have 100 recipes that work 100% of the time, than 1000 recipes that work 50% of the time.

We take recipe quality very seriously. Every recipe is developed and photographed in house. Every recipe is tested at least 3 times with some variation to account for user errors. The app and all content is constantly improving to maximize success. For example, an alpha user recently managed to fail (consistency was a bit off) with one recipe despite following the instructions. The recipe was soft-banned and we set up a test where we cooked that recipe 9 times over until we managed to pinpoint what went wrong and updated the recipe accordingly. We do not accept bad recipes. This means we can't brag about having the biggest recipe collection, because developing recipes like this is slow. However the benefit is that, our users can simply scroll the app like a restaurant menu and feel confident that anything they see, they can make.

A recipe app that is not dependent on AWS or Cloudflare. When everything else goes down, at least you can cook :)

Launch is planned in 2026.

A recipe app that is not dependent on AWS or Cloudflare. When everything else goes down, at least you can cook :)

Launch is planned in 2026.

It is a recipe app but better, and way more technically capable than anything out there. The goal is to make the best recipe app ever made. With bulletproof easy to follow recipes and smart features to make cooking simple. Everyone deserves good food at home, but good food is complicated and time consuming. An experienced cook can make good food quickly, cheaply and make it look easy. The idea is that Kastanj will have the knowledge you don’t so you can cook like a pro without having to spend years learning everything.

Backstory: I have a note where I write down practical problems I experience in life. I noticed over time that the amount of notes related to food and cooking was growing faster than anything else. I then began searching for a solution. I tried over 50 recipe apps, always the premium version if possible. There are some good apps out there but even the best ones only solved something like 50% of my issues. After enough frustration and search I just decided to start working on my own app. That was 4 years ago... It turns out that solving some of these problems where technically complicated to do, so now I understand why no other app could solve my problems. None the less, after 4 years of work, starting over from scratch 5 times, I have now landed on a solution that technically solves all my problems.

Going forward: Now I am working on filling the app with data and make it easy to use for normal humans. I am on purpose limiting myself to only perfecting the core functionality of what a recipe should be. I intend to launch sometime in 2026. The UI will be small and limited at first, but it is perfect for my needs. Therefore I hope it will also be perfect for someone else. Over time I will enable more advanced functionality and build it out based on user feedback. I know the backend can support 100% of my needs, but I don’t want to make it bloated. Therefore the UI is on purpose focused on only the most important things and then we will build it out with time, together with the recipe creators and end users.

Most recipes are a failure for beginners on the first try. I aim to make recipes bulletproof so anyone can pick up any recipe and it will just work.

The goal is to make the best recipe app ever. On a technical level recipes are built as graphs and assembled on demand. This makes multilanguage support easy, any recipe can use any unit imaginable, blind people could have custom recipe settings for their needs, search becomes OP, and there is also a wikipedia like database with information that links to all recipes. Because of the graphs; nutritional information, environmental impact, cost etc. can simply be calculated accurately by following linked graphs. Most recipe apps are very targeted to specific geographical regions and languages, this graph system removes a lot of barriers between countries and will also be a blessing to expats. Imagine an American in Europe that wish to use imperial units, english recipes, but with ingredients native to their new homeland. No problem, just follow a different set of nodes and the recipe is created that way for them.

The website is slightly outdated but gives a good idea of what is coming. Current goal is to do beta launch in 2026.

The initial intention was actually not to build it in this way. I ended up with this design by trying something simple, finding limitations that prevented scaling to new features, changing the design, rinse and repeat. A much simpler design can solve 80% of all needs, but I have been obsessed with the last 20% over many years. Of course all features won’t be there at launch, but I know they are possible to do in a nice way with this design.

Food is incredibly diverse and each country, language, culture etc have a different way of doing the same thing. I don’t know what this app will be in 1 year, but I know that the foundation is like clay that can be molded into what it needs to be, even different experiences for different users. I wasted so much time and energy on food and found no recipe app (tried 50-60) that worked for me, that I figured someone should solve this issue once and for all. Humans should not deal with these issues anymore.

I believe Kastanj will make it easy for beginners to start cooking really good food without spending too much effort on everything that goes into it. I also believe it will scale well to more advanced users that needs more of a reference, and not the same help. The idea is that the app will be a tool that helps people regardless of their experience level, and get out of the way when they don’t need the same help. This internal graph design is the only design I have encountered that managed to adapt to these diverse use cases.

There are a long list of use cases a recipe app could cover: - some people track their calories. - some people follow certain diets - some people have allergies - some people live in regions where certain ingredients are hard to find or seasonal. - some people want to reduce their climate impact - some people want to save money, budget cooking - some people only cook for 2, some cook for 30 - some people prefer certain units, even in metric Europe there is variation. - people are picky with what they eat and don’t eat. - sometimes guests with allergies come over and you have to cook something you never cooked before, and it must work on the first try - and so on

Food is complex, people are even more complex and have complex preferences. All of these cases adds complexity with various edge cases. These cases are the last 20% a recipe app should solve. Very high effort but most people can live without it (diminishing returns). I believe Kastanj will solve these issues + many more. I believe it will enable people to start cooking and still help those that already know how to cook. The current design have adapted really well so far even for use cases I didn’t imagine. Now let’s hope it was worth the effort. It makes me happy to hear that you also imagined a design like this :)

From the marketing side...

I'd make a selection on the website on first visit - I'm a chef / creator - I like to cook

Your cta (call to action) is... Not very effective

Instagram only has 7 followers and no posts. ...

I like the dedication but I'd definitely recommend to improve your marketing / promotion skills (if you build it they will come is a myth unfortunately...), if you wanna have a call about it feel free to hit me up, tijlatduckdotcom. I'm also in Europe so easy for timing.