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Moderation doesn't seem right either, though: the people who wanted to be part of those (toxic, terrible) communities had chosen to go there, and the only times they popped up in other communities was people linking to them as a sign of how terrible the people there are (counterproductive as a strategy).

Moderation implies curating an intermingling of user-generated comments so as to provide a super experience for the people reading those comments. There was no intermingling here.

I think a large part of the anger is that people on Reddit tend to recognize it's a patchwork of communities, each with distinct borders you can't cross accidentally, and they like it that way. In contrast, this decision is motivated by a desire to expand Reddit's appeal to new users and as an advertising platform, both of which rely on it having a good reputation to the outside world.



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