I don't think he understands the extent of the availability problem. We wanted to avoid the Web 2.0-ish name, since our audience is a little more pedestrian, and ended up having to write a script to combine keywords and check for availability.

And there were certain keywords for which there was just no good option left. For instance, sports. Our keyword list returned thousands of total availables, only two of which contained the word sports. One of which was sportshit.com.