"Does this just happen automatically as a side-effect of traction (and press coverage?)"
Yes. It's an old axiom: "Companies get bought-- they don't get sold". If you are putting yourself on the auction block, it hurts your negotiating power-- it's best if they approach you.
Press helps here. OBVIOUS traction is good too (tech blogs love to write about growth). And, finding ways to get in front of corp-dev guys at the at Goog/etc. is good too. This is why investors are handy.
Yes. It's an old axiom: "Companies get bought-- they don't get sold". If you are putting yourself on the auction block, it hurts your negotiating power-- it's best if they approach you.
Press helps here. OBVIOUS traction is good too (tech blogs love to write about growth). And, finding ways to get in front of corp-dev guys at the at Goog/etc. is good too. This is why investors are handy.