26. Never ask users to download an app to do what they could do on your website.
27. Your mobile and full sites should have similar layouts, so users used to one won't get lost on the other.
28. Content/functions on your main website should also be available on your mobile website. Otherwise, users will search for things that aren't there and become very, very, angry.
29. Avoid using popups as they are harder to close on mobile devices. (Really, you shouldn't be using them on your desktop site either.) It is especially dumb for popups to ask a user to fill out a survey on their satisfaction with your site before they've started using it.
30. Switching to the full site should be easy and obvious. Do not attempt to thwart this functionality.
27. Your mobile and full sites should have similar layouts, so users used to one won't get lost on the other.
28. Content/functions on your main website should also be available on your mobile website. Otherwise, users will search for things that aren't there and become very, very, angry.
29. Avoid using popups as they are harder to close on mobile devices. (Really, you shouldn't be using them on your desktop site either.) It is especially dumb for popups to ask a user to fill out a survey on their satisfaction with your site before they've started using it.
30. Switching to the full site should be easy and obvious. Do not attempt to thwart this functionality.