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One of the most successful smoking cessation methods uses this very tactic to help people quit. Smokers already know that smoking is unhealthy, stinky, expensive and inconvenient. This doesn't help them quit. Convincing smokers that they are drug addicts seems to help more. It's easy to rationalize smelling bad, but very hard to rationalize a drug addiction.

"Quit Smoking the Easy Way" by Alan Carr




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