>"What made Steve an effective and visionary leader was that his values were so crystal clear. He inspired Apple’s troops to excel in innovation, design and simplicity.

But he was also passionate about something that seems almost “old school”—the customer experience. Creating the best experience would lure new customers and build brand loyalty."

I find the opinions above very iffy. The only thing that is unquestionable to me was the design. Whether one likes it or not it is present and prominent.

But I think he was a guru of creating cult.