Link bait and wrong on every point. This article is a waste of time to read.
On each point...
1. Where's the proof? Where's the research? The usability studies? The group surveys? There is NO evidence presented to support this point. It's just opinion and conjecture. Moving on.
2. Any actual numbers on ROI or expected ROI? Nope. Moving on again.
3. Again, any usability studies to back this up? No. Next!
4. Research? Numbers? Proof? Nope. And on to the last...
5. It's not a subjective decision when designers use things like evidence (something you obviously know nothing about) based on usability research and studies.
I have no problem with people speaking out against something (though the comment that there is a lack of arguments against responsive is a joke - there's probably just as many articles against as their are for due to link bait like this), but when you do argue against something, you need to present proof that shows you're right.
On each point...
1. Where's the proof? Where's the research? The usability studies? The group surveys? There is NO evidence presented to support this point. It's just opinion and conjecture. Moving on.
2. Any actual numbers on ROI or expected ROI? Nope. Moving on again.
3. Again, any usability studies to back this up? No. Next!
4. Research? Numbers? Proof? Nope. And on to the last...
5. It's not a subjective decision when designers use things like evidence (something you obviously know nothing about) based on usability research and studies.
I have no problem with people speaking out against something (though the comment that there is a lack of arguments against responsive is a joke - there's probably just as many articles against as their are for due to link bait like this), but when you do argue against something, you need to present proof that shows you're right.