There is no "typical" search engine use case. The fallacy that there is such a thing is a big part of the problem. The enshittification and decline of the digital window to the internet is so complete that even basic information management tools like browser bookmarks are deprecated: people will "search" even for sites they use repeatedly.
Minimally there needs to be a transparent split between commercial queries (searching to buy something) and knowledge / abstract queries (searching to learn something).
Users should be context aware (ideally using completely separate tools) of when they are simply accessing a pay-to-play online product catalog versus when they are querying what is effectively a decentralized wikipedia.
Commingling the commercial with the factual was always going to be a dead-end.
Minimally there needs to be a transparent split between commercial queries (searching to buy something) and knowledge / abstract queries (searching to learn something).
Users should be context aware (ideally using completely separate tools) of when they are simply accessing a pay-to-play online product catalog versus when they are querying what is effectively a decentralized wikipedia.
Commingling the commercial with the factual was always going to be a dead-end.