Historically, the comparison from Apple is simply "Spy on me - but pretend you don't through shiny advertising". What's a better is up for interpretation I think.

Apple: CONSUMERS, WE RESPECT YOUR PRIVACY UNLIKE GOOGLE!!!11

Consumers: Then why did you implement equivalent APIs to the ones advertisers use to siphon our information from Android?

Apple: OH UNFAITHFUL CONSUMER, IT WAS DONE SO TO TEST THEIR FREE WILL