> I quoted the bit I wanted to react to, namely the idea that businesses have to give customers what they want. I read that as strongly influenced by an economically driven - rather than morally driven - world view.
It's simply practically driven. You can try to give people what they "need" rather than what they want, but in a free country and a free market system, people cannot be force-fed. They can choose whether or not to buy what you're selling. All the good intentions in the world will go nowhere if nobody is listening.
> Leaving money on the table does not necessarily mean a failing business
True, but I wasn't referring to that. Ruthless profit maximization is not the same as giving the majority of prospective customers what they want. The former isn't required, but the latter is usually required to sustain the business.
Imagine if a grocery store stocked only healthy food and got rid of all the junk food. It would go out of business, because people want their junk food and will go elsewhere for it.
It's simply practically driven. You can try to give people what they "need" rather than what they want, but in a free country and a free market system, people cannot be force-fed. They can choose whether or not to buy what you're selling. All the good intentions in the world will go nowhere if nobody is listening.
> Leaving money on the table does not necessarily mean a failing business
True, but I wasn't referring to that. Ruthless profit maximization is not the same as giving the majority of prospective customers what they want. The former isn't required, but the latter is usually required to sustain the business.
Imagine if a grocery store stocked only healthy food and got rid of all the junk food. It would go out of business, because people want their junk food and will go elsewhere for it.