All elections ultiamtely come down to undecided swing voters. It's silly every-time, but you need to vastly lower your expectations for that kind of crowd. Yes, a cheesy dance number endorsing a candidate can be all that is needed to swing an entire election.
This is an issue with first past the post, but that's a much larger thing to tackle.
We’re in. Situation wheee one of the candidates routinely criticizes us and praises our enemies, and still pulls at about 42%. Rationality is not in evidence.
The reason is pretty damned simple: https://en.wikipedia.org/wiki/It%27s_the_economy,_stupid Or, as Bertolt Brecht put it, "Erst kommt das Fressen, dann kommt die Moral." The Democrats used to understand this but now they don't and that's why they are struggling.
- Don't know who The Washington Post editorial board would endorse
- Would change who they are voting for based on this lack of endorsement
But I could be wrong.