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> with how quickly products get killed nowadays

Apple's history is to pick a strategic product direction and then continue to iterate on their hardware and software for that product year after year.

For instance, Apple Watch.

Throwing products over the wall and killing them if they don't prove to be an immediate success is more if a Google/Microsoft thing.

Although it's fair to point out that Microsoft did at least update HoloLens hardware once before they killed it.

The issue with both HoloLens and Vision Pro is the nearly identical price point. You aren't going to see mass market sales figures until you can reach mass market price points.




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