As far as I can tell this was leaked to a person who’s been having a high profile disagreement with MrBeast, by either a current or former staff member.

Maybe it’s a fake or a deliberate release, but it doesn’t read like the at to me. There is a ton of commercially sensitive information in here. Not to mention that note about the expensive squid game incident which I doubt they would have included in a document for public consumption.

I don’t think MrBeast needs to farm for attention outside of his current very successful video tactics.

> I don’t think MrBeast needs to farm for attention outside of his current very successful video tactics.

Well he is in the middle of a PR push responding to the claims from former employees that he fakes his videos and is generally fraudulent

Mr Beast’s company has been getting a ton of negative attention for how it works and how it treats employees and contestants. It seems plausible it was leaked as another example of toxic culture.

It was leaked with a lot of attention being paid to the "no doesn't necessarily mean no" section in the context of abuse at the MrBeast org