Frankly, same thing with a lot of OSS projects. Everything is a "community," joyously writing code together and following community guidelines while singing and dancing! It's grotesque.
I agree, it rubs me the wrong way that simply enjoying or consuming a particular thing or doing certain activities seems to automatically make you part of the “community” of that thing. Or maybe this isn’t really true and is just what I perceive.
But I don’t like feeling like I am being spoken for, or have it automatically assumed that everyone partaking in something all share a set of values or community-wide beliefs.
