I have solved many problems because of a blog post created by company that wanted to get their product name out there and I don't think they should be looked at negatively for doing that. Are upset whenever a companies tech blog lands on HN? Because it is virtually the same thing. If you use Kagi and come across a site that you find is low quality and spammy then just block it. That's the cool thing about using Kagi.
I've also found that type of developer marketing valuable many times in the past. It's sometimes obvious its going to end in a pitch for the product, but often it does a good job summarizing the key problems in the space, mentioning or showing other solutions / offerings, and pitching which tradeoffs they made for their own product and how they solved issues.
Even if you don't go with the ad, you can quickly pivot to other named players or get a better understanding of the terminology or jargon to start searching more.
