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It’s an interesting technical problem in a time before widespread internet. Something you can’t just put in a press release. Something you can’t describe.

> Since, obviously, the symbol did not exist on a computer keyboard, Warner Bros. sent floppy discs to media outlets containing a digital rendition of the image, although most gradually landed on referring to him as “The Artist Formerly Known as Prince.” Television outlets were also provided with a brief video featuring the symbol, punctuated with an appropriately iconic-sounding digital clank, similar to the ones film companies used when their logos appeared in film credits.




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