Hm, I feel it's more-complicated somehow, I mean sometimes companies try for a kind of strategic naivete when they want to "accidentally" accomplish certain things.

"Oh, we had no idea that would happen, how sad, too late to change, can't blame us for not knowing, we had pure and innocent intentions."

Maybe the distinction is who believes them naive, where the important part (for the executive) is whether the board of directors and/or investors can be convinced it is all part of a masterful plan of deniability.

There is a big difference between plausible deniability style naivity where everybody knows the truth, and real naivity.

I've sat in meetings where the magic words 'The minds need to ripen' were code for 'we do exactly what the CxO told us to do, and let them deal with the very predictable consequences'. All kind of politely sounding language was used.

In this text, the world naivity is spoken out loud. It's still a polite thing to say, but very explicit. That's rare enough to make me wonder if someone is trying to character murder the leaders of this company.

Unless something is rotting and a cunning buisness sense is no longer a core requirement. It's enough to be of breeding pure, well connected neo-aristocracy of one of the monopoly houses and families ..