Uhh Musk and Zuckerberg both get a lot of hate (rightfully in my opinion, but that’s not the point). People definitely hate Facebook and Zuckerburg. They even made a major motion picture about how much of an “asshole”[0] he is!

[0] Literally quoting part of a line from the movie: “But you're going to go through life thinking that girls don't like you because you're a nerd. And I want you to know, from the bottom of my heart, that that won't be true. It'll be because you're an asshole.”

Overall, that movie painted him in a good light. "Strong leader bucks the system and makes a product that we all love" was the message I got from it.

My point is that the recent mass layoffs have negatively affected Musk's reputation and has not had an impact on Zuckerberg's. I think your illustration of his rep having a negative aspect as far back as the movie is in line with that.

With Musk's purchase of Twitter we've seen a lot more attention on alternative platforms such as Mastodon and Bluesky (?). I don't see anything like that with Facebook, other than the old struggles of any aging hangout spot. Also, note the difference in reaction to paying for verification on Twitter Vs. Instagram. People get mocked on Twitter for having the "blue checkmark". It's just silly.

There's been more new features and innovation on Twitter in the last 6 months then there has been in the last 6 years. The mental gymnastics you have to do to say Twitter is failing makes me tired just thinking about it.