They just need to promise to fix the problems that content creators like Fran are unhappy about. Alot of YouTube content creators are very unhappy but they have no choices offered to them.

Bring over some of the biggest YouTubers by buying them - such as Linus Tech Tips.

Offer better terms than YouTube does for monetization to the long tail of content creators.

Money talks, and those big companies have more money than you can fit in a phonebooth.

Spotify did something similar when it paid big money for the Joe Rogan podcast.