Please don't take this personally, but the whole "you're the product" meme, while it has a shred of truth in it, has been so re-hashed on the net that it's no longer pithy or informative. Just google for "you're the product" and you'll see what I mean.

I don't take it personally at all. The meme is common among people familiar with the internal workings of consumer web business models. My concern is that its not well understood outside that group. I also think it's an interesting way to view the rollout of Facebook's new features and public reaction to them.