I've always found it interesting how simply "Not Megacorporation X" can be a competitive advantage. It doesn't make a lot of economic sense, but people will go through a lot of work - and it can be lucrative to you on the business-side facilitating this - to avoid having to interface with a faceless conglomerate like Amazon.
For my customers, it does make A LOT of economic sense. The financial damage from being offline for a few hours and unable to reach any support person at your hosting company is very much real.
At their spending level, "Megacorporation X" would not pick up the phone for them. But I do. So in effect, my competitive advantage is not that I'm not a megacorp, but my competitive advantage is that I pick up the phone when they call.
