> However, the majority of business on the internet are not doing evil things with your data. They simply want to better target their offerings to their customers, allow for you to keep items in a shopping cart, etc. If they are providing better services to their customers, they make more money and the customers are happier. It's a win win for everybody involved.

I wouldn't be so sure. There aren't that many advertising and analytics companies, but they make products that are widely used (and clearly misused) everywhere. The websites using such tools were never told that they could avoid having the banner if they just didn't have tracking cookies.