> It's a lot easier to say "i can't do that, it doesn't work in AMP". If you can find a better way to convince large organizations that page load speed is a valuable metric, and more important that whatever other resource they want to load today, I'd love to hear it. But from what i've seen, AMP is the only thing that's had any success in tackling this problem.

Have google results punish fat pages. Then we can say "I can do that, but you have to sign this the declaration accepting responsibility for our page hits tanking".